Description
For my Applied Marketing Design class in the Interactive Media Development program at Confederation College, we were given the assignment of creating an unofficial marketing campaign for a company of our choosing. I chose Disney Plus and worked hard to match their brand guide as closely as possible. This campaign is targeted primarily at young men, using character renders from popular brands whose fanbases tend to lean male. I also often used the imagery of TV’s to drive home the fact that these brands are available to watch from the comfort of your own home. I created assets for social media, print, and merchandise, as pictured above. I used Procreate and Illustrator for illustrations, InDesign for final designs, and Photoshop for mockups.